Yanna, the chairman and founder of YNGou, is a world-famous jewelry designer. She has created many famous jewelry brands such as Yanna Jewellery, Celine Fang, De Dears and many more, with rich experience in luxury products purchase and sales, and she has been working on fashion business for years, enjoying a high business reputation in the industry.
After returning to China, she found that many foreign brands were expensive in China, while there was a mixture of cheaper genuine and false products sold by overseas purchasing agents. At that time, China was in an important development stage of consumption ungrading during which consumers were more inclined to international products when purchasing foreign brands.
In line with the original intention of allowing users to enjoy high-quality goods and services around the world at a more favorable price, Yanna established a cross-border e-commerce platform YNGou to ensure people in China can enjoy international famous products with high quality and affordable prices without leaving their homes.
Therefore, relying on years of experience in the operation of famous brands abroad and keen market and business insight, she quickly founded YNGou in 2014, a cross-border e-commerce platform APP dealing with international luxury products named YNGou, and adopted the B2C cross-border new retail concept. YNGou comes from the German name of the founder of Ms. Yanna. Ms. Yanna hopes to bring global high-quality and affordable famous products to ordinary people, making YNGou become the platform to "start a beautiful life." Fashion Yanna purple is the soul of YNGou’s visual identification system, and the purple representing nobility and elegance also symbolizes diligence and perseverance, as Yanna people always adhere to the business philosophy: "straightforward, steadfast and sincere.”
YNGou consists of five main business segments
1.B2C cross-border e-commerce: in 2017, YNGou acquired Kai Tak Cruise Plaza Limited (KTCP) to integrate with its duty-free goods supply chain system in which more than 1,500 international brands are allowable for direct purchase, and set up "YNGou KTCP Exhibition Centers of Duty-free Luxury Products" in airports and bonded areas of many cities in China;
2.Technology supply chain: based on the integrated self-developed cross-border e-commerce platform, WMS and offline self-delivery software system in bonded zones and park operation experience, it provides cross-border whole-link solutions and services for e-commerce enterprises, such as warehousing logistics, cross-border payment, supply chain finance and so on.
3.Live streaming and short video e-commerce: relying on the resource advantages of CIBN, YNGou obtained the "dual licenses" of live streaming license and live streaming training license;
4.RFID anti-counterfeiting traceability system: the anti-counterfeiting traceability technology based on the latest generation of RFID chip technology provides consumers with worry-free shopping experience;
5. Bulk commodity import and export: bulk commodity import and export duty-free shops at border ports and international commodity pop-up shops in tourist attractions will also be the highlights of YNGou's business segment.
At present, YNGou deals with over 50,000 luxury products from Europe, America, Japan, South Korea, Australia, New Zealand, has 1,500 + brand authorizations, more than 50 brand OEM authorizations and 8 independent international brands, about 5,000 +SKU of full categories, and also deals with beauty makeup and skin care products, household necessities, bags, imported snacks, drinks, nutrition & health products, mother and baby products, jewelry, to meet the multilevel and diversified consumption needs of users.
Since July 2017, YNGou has successively signed joint venture, cooperation or settlement agreements with Changsha Huanghua Comprehensive Bonded Zone, Wuhan New Port Yangluo Comprehensive Bonded Zone, Lhasa Comprehensive Bonded Zone, Xiamen Free Trade Zone, Pingtan Free Trade Zone, Shenzhen Futian Free Trade Zone and Changsha Airport Group. YNGou has also reached cooperation intention with international airports in Qingdao, Lanzhou, Guiyang, Urumqi, Kunming, Taiyuan, Nanjing, Chongqing, Wuhan, Harbin, Xiamen and Fuzhou to open 10-15 international commodity exhibition centers and 20-30 popular shopping districts/high-speed railway stores, thus establishing a new retail mode of world-famous products based on cross-border e-commerce preferential policies.