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2021 01-19
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"New departure of Hong Kong products 2021" Dawan district live e-commerce activity officially launched

on January 18, the press conference and opening ceremony of the Greater Bay Area Livestream E-commerce Event - “Hong Kong Products - A New Start” jointly led by China Broadcasting and Television Media, Shenzhen Duty-Free Group (full name: Shenzhen State-Owned Duty Free Commodity Group), and MBEAUTE, was held in Shenzhen and Hong Kong.

on January 18, the press conference and opening ceremony of the Greater Bay Area Livestream E-commerce Event - “Hong Kong Products - A New Start” jointly led by China Broadcasting and Television Media, Shenzhen Duty-Free Group (full name: Shenzhen State-Owned Duty Free Commodity Group), and MBEAUTE, was held in Shenzhen and Hong Kong, attended by other enterprises and institutions including Bonjour Hong Kong, Hong Kong Commerce & Industry Association, Guangdong-Hong Kong-Macao Greater Bay Area Economic and Trade Association, Shenzhen Media Group, Hong Kong Cyberport, Hong Kong Institute of Marketing, Moshu Science and Technology Education, Hong Kong KOL Incubator Ltd., Beijing YNGou, Hong Kong Federation of Commerce for Small and Medium Enterprises, World Economic Cooperation Alliance, Prince Jewelry & Watch, Memorigin Watch, Chi Fung International, HERBS Hong Kong, and Tsui Wah Group.


According to iiMedia Research, most industries have been impacted by the epidemic, but the overall cross-border e-commerce market is still on the rise. In 2020, the number of overseas online shopping users in China reached 158 million, and the market value of imported cross-border e-commerce is expected to exceed 3 trillion yuan in 2021. So, the "Hong Kong Products - A New Start" was held. It fuses into the Guangdong-Hong Kong-Macao Greater Bay Area with the spirit of “innovative thinking, break-through of boundaries, resource sharing, promotes both the employment of Hong Kong and Mainland youth in live-steam KOL industry, and the development of Hong Kong brand in the Greater Bay Area, build up closer cooperation channels for brands in Hong Kong and that in mainland market, timely and accurately bringing new business opportunities to the Greater Bay Area.

 

"Hong Kong Products - A New Start 2021" was held for three major missions:

 

1. Promote the development of new retail: through web celebrity live-streaming and new retail sales model of e-commerce, deliver high-quality products from Hong Kong and overseas to citizens safely and reliably through cross-border e-commerce to stimulate the development of the retail economy in the Greater Bay Area.

 

2. Develop talent training: through professional web celebrity training courses and resource distribution, incubate young people in Hong Kong to become live streaming hosts and thus promote employment in Hong Kong and Mainland.

 

3. Promote cultural exchanges in the Greater Bay Area: publicize the development momentum of the Greater Bay Area through programs such as Mainland and Hong Kong corporate brands and profiles, to show the


Convenor of the Event Mr. Lin Hanyuan said, "Hong Kong Products - A New Start 2021" Live-stream E-commerce Event, combined with strong international and Hong Kong brands, under the strong influence and resource support of CBN TV, Shenzhen Duty-free Group, MBeaute, SZMG, and other units, seizes the great momentum of the new era of live-stream marketing economy, to both stimulate the development of the new retail economy in the Great Bay Area, and incubate more young people in Hong Kong and Mainland to become professionals in the live broadcasting industry. We are well positioned to stimulate new retail development and develop live streaming talents.


Mr Chan Kin-man (Chen Jianwen), the Chairman of Bonjour Hong Kong expressed his hope that the "Hong Kong Products - A New Start 2021" event would not only promote the presence of Hong Kong brands in the Greater Bay Area, but also increase more jobs for young people in both Hong Kong and Mainland. In the future, Bonjour will continue to give full play to its strengths in the event, help young friends in Hong Kong to participate in the new economy of live streaming e-commerce, jointly explore business opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area, and create a sustainable business


The chairman of Hong Kong Cyberport, Dr. Lam Ka-lee (Lin Jiali), said consumer confidence in the Greater Bay Area was strong. In a survey of consumption in the Greater Bay Area conducted last year, nearly 80 per cent of consumers living there said they expected to spend more in the next three years. Therefore, in the foreseeable future, we can also foresee that e-commerce companies in Hong Kong, the Mainland and even the world will do their best to attract the attention of consumers in the Greater Bay Area and seize the market. It can not be ignored that how to strengthen the development of live broadcast marketing, and then further seize the opportunity, make good use of artificial intelligence, cloud computing, big data and other scientific and technological solutions, consolidate the existing customer base, attract potential customers, so as to achieve the goal of improving performance. 


Dr. Su Zuyao, the Chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Economic and Trade Association, expressed his hope that “Hong Kong Products - A New Start 2021” would provide a powerful cross-border trade platform, which would connect six major sectors (commodities, cross-border e-commerce enterprises, payment enterprises, logistics industry, customs, and users) to generate new business opportunities and make the pie bigger. He uses Chinese idioms to give it a social mission - subversion of tradition, cross-border integration, geometric fission, see the light again. Lastly, we will help Hong Kong integrate into the development of the Greater Bay Area and achieve new heights for Hong Kong! 


Dr. Lu Jinqin, the Chairman of Hong Kong Commerce & Industry Association said: Hong Kong Commerce & Industry Association has been regarding Hong Kong Cicle Life as a large product display and trading platforms in the Great Bay Area, and in the future, we will continuously be committed to bringing products with Hong Kong characteristics to the Great Bay Area and the mainland market, promote the development of new business, and make more consumers get higher quality of life; at the same time, through the basic services of the sales platform provided by the Circle Life in Hong Kong, we can help more enterprises to develop the market, establish the brands and realize the industrial upgrading.

 

Wong Si-fai (Huang Sihui), the Chairman of Hong Kong Institute of Marketing, said live streaming marketing has changed the marketing environment and the way people consume. E-commerce has been saturated, live-streaming sales has been rapidly rising in the country, and web celebrity economy will become the mainstream of marketing industry in Mainland China and Hong Kong.

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